The program restricted distributors from selling to anyone besides retail hobby stores. I’m guessing it had a negative effect on their bottom line.
Below is their statement:
North Las Vegas, NV: The Upper Deck Company announces today that, effective immediately, the terms of its 2007 Hobby Distribution and Brick & Mortar program will be suspended until further notice. The leading manufacturer of trading cards is committed to the long-term welfare and viability of the hobby market, and is constantly evaluating and looking for ways to help its distributor and retailer partners. While The Upper Deck Company is committed to its current sales program, the short-term health of the Hobby business takes priority at this juncture. As we enter the holiday season, it is important that the Hobby market maximize sales opportunities, end the year strong and prepare for a successful 2008. The Upper Deck Company will revisit its program in the future, and make any and all adjustments that it deems necessary.