Wednesday, April 16th, 2008
Topps has teamed up with CMG Worldwide and signed an exclusive agreement for the rights to produce trading cards of 16 major league baseball legends. The deal, which lasts through 2010, gives Topps exclusivity in trading cards, including game-used and insert cards.
The 16 former players include Jackie Robinson, Walter Johnson, Ty Cobb, Tris Speaker, Thurman Munson, Roy Campanella, Rogers Hornsby, Lou Gehrig, Cy Young, Mel Ott, Johnny Mize, Jimmie Foxx, Honus Wagner, Pee Wee Reese, George Sisler and Christy Mathewson.
The first cards will be featured in the upcoming Topps Triple Threads baseball product and will include triple game-used memorabilia cards including the combination of Honus Wagner, Lou Gehrig and Ty Cobb.
Topps also holds exclusive card rights to Mickey Mantle and game-used and autographed cards of current stars David Wright and Ryan Howard.
Tags:Exclusive, Honus-Wagner, Lou Gehrig, Mickey-Mantle, Topps
Friday, June 29th, 2007
As announced earlier, autograph cards of the 4 Topps Exclusive rookies from the NBA draft went up for sale today on Topps.com.
The Greg Oden card which was limited to 50 and sold for $500, sold out almost immediately. As of the time of this writing the other 3 are still available. They are:
- Yi JianLian (#’d to 100) – $200
- Brandan Wright (#’d to 100) – $150
- Nick Young (#’d to 100) – $100
A way for Topps to make a quick buck or $70,000 and recover part of their investment in these exclusive rookies.
[tags]Topps, Autograph, Greg Oden, Exclusive[/tags]
Tags:Autograph, Basketball, Exclusive, Greg-Oden, Topps
Tuesday, June 26th, 2007
The recent trend has been for the card companies to sign players to exclusive autograph and memorabilia card contracts. Besides allowing the company to use the player’s image on marketing and promotional material, it prevents other card companies from including autographed and memorabilia cards in their product.
This year, Topps and Upper Deck have signed five of the likely top picks in the NBA draft. These players are:
- Kevin Durant (Texas)
- Yi JianLian (China)
- Greg Oden (Ohio State)
- Brandan Wright (North Carolina)
- Nick Young (USC)
Now comes word that Press Pass has canceled 2007/08 Press Pass Basketball because of the shortage of top picks that would be available to include in their product.
Hopefully this trend does not continue in the future, or at least, players can still appear in draft pick sets in their pre-professional uniforms.
[tags]Press Pass, NBA Draft, Exclusive[/tags]
Tags:Basketball, Exclusive, NBA-Draft, Press-Pass
Saturday, January 6th, 2007
2006 National League MVP has signed an exclusive marketing deal with Topps. It will be begin with all 2007 baseball products.
It gives Topps exclusive rights for autographed baseball cards, game-used memorabilia cards and also the use of Howard’s image in advertising and on packaging.
Topps also has an exclusive with New York Mets’ third baseman David Wright.
These exclusive deals may or may not help the card companies in regards to their marketing campaigns but in the long run I believe it negatively impacts the collector. Is it going to reach a point where there are so many exclusive deals that collectors are going to have no choice but to buy multiple brands in order to pull AUTO or GU cards of their favorite players?
[tags]Topps, Ryan Howard, Exclusive[/tags]
Tags:Baseball, Exclusive, Ryan-Howard, Topps