MVP Signs Exclusive Deal with Topps… Bad for Collectors?

Auto Date Saturday, January 6th, 2007

 2006 National League MVP has signed an exclusive marketing deal with Topps.  It will be begin with all 2007 baseball products.

It gives Topps exclusive rights for autographed baseball cards, game-used memorabilia cards and also the use of Howard’s image in advertising and on packaging.

Topps also has an exclusive with New York Mets’ third baseman David Wright.

These exclusive deals may or may not help the card companies in regards to their marketing campaigns but in the long run I believe it negatively impacts the collector.  Is it going to reach a point where there are so many exclusive deals that collectors are going to have no choice but to buy multiple brands in order to pull AUTO or GU cards of their favorite players?

[tags]Topps, Ryan Howard, Exclusive[/tags]

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